BBA Degree in Marketing

A Bachelor of Business Administration (BBA) degree with a concentration in Marketing is a great starting point for those interested in the dynamic and creative field of marketing. This degree program focuses on developing essential skills in market research, branding, advertising, digital marketing, and consumer behavior. Read on as we explore the BBA degree in Marketing, including admissions requirements, curriculum information, and career opportunities.

What Is the BBA Marketing Concentration?

The BBA degree with a concentration in Marketing prepares students with the knowledge and skills necessary to excel in various marketing roles. The program emphasizes understanding consumer behavior, developing effective marketing strategies, and leveraging digital platforms to reach target audiences.

Other things to know about a BBA in Marketing program include:

• These programs cover marketing research, brand management, advertising, social media marketing, consumer psychology, and marketing analytics.
• Students learn to identify customer needs as well as create and measure the effectiveness of marketing campaigns.
• Ideal for individuals with strong communication skills, creativity, and an interest in consumer preferences and market trends.
• Upon program completion, students are prepared for careers in marketing management, brand management, digital marketing, advertising, market research, and related fields.

What Are the Admissions Requirements for an Online BBA Degree in Marketing?

Admissions requirements for a BBA degree in Marketing may vary from school to school. However, common prerequisites include:

• High school diploma or equivalent, with official transcripts
• Minimum grade point average (GPA), usually 3.0 or 3.5
• Standardized test scores such as the SAT or ACT
• Some universities may also consider coursework in mathematics, business, or communications as advantageous.

Prospective students with strong communication skills, creativity, and a passion for understanding consumer behavior and market trends may have an advantage during the admissions process. Relevant extracurricular activities, marketing internships, or a portfolio showcasing marketing-related projects can further enhance an application.

Choosing a program with proper BBA program accreditation is important, whether you choose an online program or a traditional in-person version.

What Classes Will I Take in a BBA Marketing Degree Program?

A BBA Marketing degree program typically combines core business courses, general education requirements, and specialized courses in marketing. The program generally requires approximately 120 to 130 credit hours, depending on the school chosen.

Common courses taken in a BBA Marketing program may include:

• Principles of Marketing
• Marketing Research
• Consumer Behavior
• Brand Management
• Advertising and Promotion
• Digital Marketing Strategies
• Social Media Marketing
• Marketing Analytics
• Marketing Communications
• International Marketing

These courses give students a comprehensive understanding of marketing principles, strategies, and tools. Students learn how to analyze market trends, conduct market research, develop marketing campaigns, manage brands, leverage digital platforms, and measure marketing performance.

EXPLORE MORE: Learn how you can find BBA Schools near you.

Career Opportunities with a BBA Marketing Degree

A Marketing concentration opens up many BBA career opportunities in various industries. Graduates are prepared for roles that involve market research, brand management, advertising, digital marketing, and strategic marketing planning. Potential career paths for BBA Marketing graduates include:

• Marketing Manager: Graduates can work as marketing managers, overseeing marketing campaigns, developing marketing strategies, and managing marketing teams.

• Market Research Analyst: Graduates can pursue careers as market research analysts, conducting research, analyzing data, and providing insights to inform marketing decisions.

• Brand Manager: Graduates can work as brand managers, responsible for developing and managing brand identity, positioning, and marketing initiatives.

• Digital Marketing Specialist: Graduates can work in digital marketing roles, leveraging digital channels, social media, and online advertising to reach target audiences and drive engagement.

Furthermore, a BBA Marketing degree can serve as a foundation for advanced degrees such as a Master of Science in Marketing or a Master of Business Administration (MBA) with a concentration in Marketing. These advanced degrees can further enhance career opportunities and provide access to higher-level leadership positions within the marketing field.

BBA in Marketing Program Listings

Browse our list of programs to find a BBA in Marketing program near you.

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Other BBA Degree Specializations

Accounting

Acquisition & Contract Management

Entrepreneurship

Finance

Health Services Administration

Hospitality & Tourism Management

Human Resource Management

Information Systems Management

Organizational Leadership

Project Management

Supply Chain Systems