A Bachelor of Business Administration (BBA) degree with a concentration in Marketing is a great starting point for those interested in the dynamic and creative field of marketing. This degree program focuses on developing essential skills in market research, branding, advertising, digital marketing, and consumer behavior. Read on as we explore the BBA degree in Marketing, including admissions requirements, curriculum information, and career opportunities.

What Is the BBA Marketing Concentration?

The BBA degree with a concentration in Marketing prepares students with the knowledge and skills necessary to excel in various marketing roles. The program emphasizes understanding consumer behavior, developing effective marketing strategies, and leveraging digital platforms to reach target audiences.

Other things to know about a BBA in Marketing program include:

  • These programs cover marketing research, brand management, advertising, social media marketing, consumer psychology, and marketing analytics.
  • Students learn to identify customer needs as well as create and measure the effectiveness of marketing campaigns.
  • Ideal for individuals with strong communication skills, creativity, and an interest in consumer preferences and market trends.
  • Upon program completion, students are prepared for careers in marketing management, brand management, digital marketing, advertising, market research, and related fields.

What Are the Admissions Requirements for an Online BBA Degree in Marketing?

Admissions requirements for a BBA degree in Marketing may vary from school to school. However, common prerequisites include:

  • High school diploma or equivalent, with official transcripts
  • Minimum grade point average (GPA), usually 3.0 or 3.5
  • Standardized test scores such as the SAT or ACT
  • Some universities may also consider coursework in mathematics, business, or communications as advantageous.

Prospective students with strong communication skills, creativity, and a passion for understanding consumer behavior and market trends may have an advantage during the admissions process. Relevant extracurricular activities, marketing internships, or a portfolio showcasing marketing-related projects can further enhance an application.

Choosing a program with proper BBA program accreditation is important, whether you choose an online program or a traditional in-person version.

What Classes Will I Take in a BBA Marketing Degree Program?

A BBA Marketing degree program typically combines core business courses, general education requirements, and specialized courses in marketing. The program generally requires approximately 120 to 130 credit hours, depending on the school chosen.

Common courses taken in a BBA Marketing program may include:

  • Principles of Marketing
  • Marketing Research
  • Consumer Behavior
  • Brand Management
  • Advertising and Promotion
  • Digital Marketing Strategies
  • Social Media Marketing
  • Marketing Analytics
  • Marketing Communications
  • International Marketing

These courses give students a comprehensive understanding of marketing principles, strategies, and tools. Students learn how to analyze market trends, conduct market research, develop marketing campaigns, manage brands, leverage digital platforms, and measure marketing performance.

EXPLORE MORE: Learn how you can find BBA Schools near you.

Career Opportunities with a BBA Marketing Degree

A Marketing concentration opens up many BBA career opportunities in various industries. Graduates are prepared for roles that involve market research, brand management, advertising, digital marketing, and strategic marketing planning. Potential career paths for BBA Marketing graduates include:

  • Marketing Manager: Graduates can work as marketing managers, overseeing marketing campaigns, developing marketing strategies, and managing marketing teams.
  • Market Research Analyst: Graduates can pursue careers as market research analysts, conducting research, analyzing data, and providing insights to inform marketing decisions.
  • Brand Manager: Graduates can work as brand managers, responsible for developing and managing brand identity, positioning, and marketing initiatives.
  • Digital Marketing Specialist: Graduates can work in digital marketing roles, leveraging digital channels, social media, and online advertising to reach target audiences and drive engagement.

Furthermore, a BBA Marketing degree can serve as a foundation for advanced degrees such as a Master of Science in Marketing or a Master of Business Administration (MBA) with a concentration in Marketing. These advanced degrees can further enhance career opportunities and provide access to higher-level leadership positions within the marketing field.

BBA in Marketing Program Listings

Browse our list of programs to find a BBA in Marketing program near you.

Jump to Your State Listings


4900 Meridian Street
Normal, AL 35762
(256) 372-5000

Station One
Livingston, AL 35470
(205) 652-3400


3211 Providence Drive
Anchorage, AK 99508
(907) 786-1800


5210 Grand Ave
Fort Smith, AR 72913-3649
(479) 788-7000

201 Donaghey Ave
Conway, AR 72035-0001
(501) 450-5000


Carter Hall - Rm 4000
Greeley, CO 80639
(970) 351-1890


11200 S. W. 8 Street
Miami, FL 33199
(305) 348-2000

University of Miami
Coral Gables, FL 33146
(305) 284-2211


33 gilmer st
Atlanta, GA 30303-3083
(404) 413-2000

82 College Circle
Dahlonega, GA 30597
(706) 864-1400

1500 N Patterson St
Valdosta, GA 31698
(229) 333-5800


1032 W. Sheridan Rd
Chicago, IL 60660
(773) 274-3000



521 Lancaster Ave
Richmond, KY 40475-3102
(859) 622-1000


6191 Kraft Avenue S.E.
Grand Rapids, MI 49512-9396
(616) 698-7111

303 E. Kearsley Street
Flint, MI 48502-1950
(810) 762-3000

New Mexico

2850 Weddell Street
Las Cruces, NM 88003-8001
(575) 646-0111


660 Parrington Oval
Norman, OK 73019-3072
(405) 325-0311


5000 N Willamette Blvd
Portland, OR 97203-5798
(503) 943-8000


1333 W. Washington
Stephenville, TX 76401-0000
(254) 968-9000

2200 Campbell Stree
Commerce, TX 75429-3011
(888) 868-2682

6300 Ocean Dr.
Corpus Christi, TX 78412-5503
(361) 825-5700

601 University Dr
San Marcos, TX 78666
(512) 245-2111

4901 E University
Odessa, TX 79762-0001
(432) 552-2020

1201 W University Dr
Edinburg, TX 78539-2999
(956) 665-2011

701 S. Nedderman Dr.
Arlington, TX 76013
(817) 272-2011

110 Inner Campus Drive
Austin, TX 78705
(512) 471-3434

3900 University Blvd
Tyler, TX 75799-6699
(903) 566-7000

1 Main Street
Houston, TX 77002-1014
(713) 221-8000

1501 W.Chestnut Ave.
Denton, TX 76203-1277
(940) 565-2000


2400 Sixth St NW
Washington, WA 20059
(202) 806-6100

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