A Bachelor of Business Administration (BBA) degree with a concentration in Hospitality & Tourism Management (HTM) can be a great first step for individuals passionate about the vibrant and dynamic hospitality and tourism industry. This degree program focuses on developing essential skills in hospitality management, customer service, event planning, and tourism marketing. Read on as we delve into the Hospitality & Tourism Management BBA degree option, discuss admissions requirements, highlight common courses within the curriculum, and explore the career opportunities available to graduates in the field of Hospitality & Tourism Management.

What Is the BBA Hospitality & Tourism Management Concentration?

The BBA degree with a concentration in Hospitality & Tourism Management is designed to prepare students for leadership and managerial roles within the hospitality and tourism industry. The HTM program emphasizes the development of skills in hospitality operations, event management, guest services, and destination marketing.

Other Hospitality & Tourism Management BBA program highlights include:

  • BBA Hospitality & Tourism Management programs cover hospitality management, event planning, tourism marketing, revenue management, hotel operations, food and beverage management, and sustainable tourism.
  • Students learn to manage hospitality businesses, understand customer needs, and create memorable experiences.
  • Ideal for individuals with strong interpersonal skills, a passion for customer service, and an interest in a fast-paced, globally connected industry.
  • Grads are prepared for careers in hotel management, event planning, tourism marketing, restaurant management, and other hospitality-related fields.

What Are the Admissions Requirements for an Online BBA Degree in Hospitality & Tourism Management?

Admissions requirements for a BBA degree in HTM will fluctuate depending on the school chosen. However, typical prerequisites include:

  • High school diploma or equivalent with submission of transcripts
  • Minimum grade point average (GPA), usually 3.0 or higher
  • Submission of test scores such as SAT or ACT
  • Some universities may also consider relevant coursework, involvement in hospitality-related activities, and a passion for the industry

Prospective students with strong communication skills, customer service experience, and a demonstrated interest in the hospitality and tourism industry may have an advantage during the admissions process. Experience in hotel operations, event planning, or food service can further strengthen an application. For those who need flexibility, hybrid and online BBA Hospitality & Tourism Management degrees are often available.

Both traditional campus-based and online BBA Hospitality & Tourism Management degree programs are excellent options, but you’ll need to ensure that you choose one that holds proper BBA accreditation.

RELATED: Find a BBA School Near You.

What Classes Will I Take in an Online BBA Hospitality & Tourism Management Degree Program?

A BBA Hospitality & Tourism Management degree program typically combines core business courses, general education requirements, and specialized courses in hospitality management. The program generally requires approximately 120 to 130 credit hours, depending on the institution.

Common courses within a BBA Hospitality & Tourism Management program may include:

  • Introduction to Hospitality & Tourism Management
  • Hospitality Operations Management
  • Event Planning and Management
  • Tourism Marketing and Promotion
  • Revenue Management in Hospitality
  • Hotel and Resort Management
  • Food and Beverage Management
  • Sustainable Tourism Practices
  • Customer Service and Guest Relations
  • Destination Management and Tourism Development

These courses provide students with a comprehensive understanding of the hospitality industry, event planning, tourism marketing strategies, and sustainable tourism practices. Students develop skills in managing hospitality operations, organizing successful events, and creating exceptional guest experiences.

Career Opportunities with a BBA Hospitality & Tourism Management Degree

A BBA in HTM degree opens up diverse BBA careers within the hospitality and tourism industry. Graduates are prepared for management roles in hotels, resorts, event planning companies, tourism boards, and other hospitality-related organizations. Some potential career paths for BBA Hospitality & Tourism Management graduates include:

  • Hotel Manager: Graduates can work as hotel managers, overseeing all aspects of hotel operations, including guest services, staff management, and financial performance.
  • Event Planner: Graduates can pursue careers as event planners, organizing and coordinating various types of events, such as conferences, weddings, and corporate gatherings.
  • Tourism Marketing Manager: Graduates can work in tourism marketing management roles, promoting destinations, attractions, and experiences to attract visitors and enhance tourism revenue.
  • Restaurant Manager: Graduates can work as restaurant managers, overseeing daily operations, managing staff, and ensuring exceptional dining experiences for guests.

Furthermore, a BBA Hospitality & Tourism Management degree can serve as a foundation for advanced degrees such as a Master of Business Administration (MBA) with a concentration in HTM or a specialized master’s degree in HTM. These advanced degrees can further enhance career opportunities and provide access to higher-level leadership positions within the hospitality and tourism industry.

BBA in Hospitality & Tourism Management Program Listings

Browse our list of programs to find a BBA in Hospitality & Tourism Management program near you.

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2130 Fulton St
San Francisco, CA 94117-1080
(415) 422-5555


640 Dr Mary McLeod Bethune Blvd
Daytona Beach, FL 32114-3099
(386) 481-2000

777 Glades Rd, Administration Bldg., Room 339
Boca Raton, FL 33431-0991
(561) 297-3000

1000 Longfellow Blvd
Lakeland, FL 33801-6034
(863) 667-5000


33 gilmer st
Atlanta, GA 30303-3083
(404) 413-2000



1 Campus Dr
Allendale, MI 49401-9403
(616) 331-2020

New Mexico

ENMU Station 2, 1500 S Ave K
Portales, NM 88130
(575) 562-1011

New York

North Carolina

287 Rivers St
Boone, NC 28608
(828) 262-2000

1801 Fayetteville Street
Durham, NC 27707
(919) 530-6100


1801 North Broad Street
Philadelphia, PA 19122-6096
(215) 204-7000


1201 W University Dr
Edinburg, TX 78539-2999
(956) 665-2011

7300 University Hills Drive
Dallas, TX 75241
(972) 780-3600


West Virginia

PO Box 6201
Morgantown, WV 26506
(304) 293-0111

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