What Is a Bachelor of Business Administration (BBA) Degree?

A Bachelor of Business Administration degree is designed to equip students with a broad understanding of business principles and practices. It encompasses a range of business specializations, including the BBA in finance, BBA in marketing, BBA in accounting, BBA in entrepreneurship, and more. The degree prepares individuals for diverse business positions by providing them with a solid foundation in business theory, analytical skills, and practical knowledge.

Many individuals pursue a Bachelor of Business Administration degree to enhance their career prospects or embark on entrepreneurial ventures. The degree is well-suited for those seeking entry-level positions in various industries or individuals interested in starting their own businesses. The average length of an online BBA program is typically four years, consisting of approximately 120-130 credits.

Online BBA Degree At-a-Glance

Still curious about whether a BBA degree is right for you? Check out our table below:

Degree TitleBachelor of Business Administration (BBA)
DurationTypically 4 years, full-time
SpecializationsMarketing, Organizational Leadership, Supply Chain Systems, Health Services Administration, Project Management, and more
Core CoursesVaries by program, but may include courses in accounting, economics, finance, management, marketing, operations management, and business law
Elective CoursesOffered based on specialization and university curriculum
Skills DevelopedAnalytical thinking, communication, problem-solving, leadership, teamwork, decision-making
Career OpportunitiesMarketing management, brand management, human resources management, supply chain management, project management, consulting, entrepreneurship, and more. See all BBA Careers
Average Tuition Range$20,000 – $40,000 per year, depending on the university and location
Online ProgramsMany universities offer online BBA programs, providing flexibility for students who need to balance work or other commitments. Online programs often mirror the curriculum of traditional on-campus programs and may offer additional flexibility in terms of course scheduling.

Online BBA Admissions Requirements

Admissions requirements for online BBA programs may vary depending on the institution. However, common requirements often include:

  • High school diploma or equivalent
  • Completed application form and application fee
  • Official high school transcripts
  • Personal statement or essay
  • Letters of recommendation
  • Standardized test scores (e.g., SAT or ACT)
  • Some programs may require prerequisite coursework in areas such as math or English

RELATED: Find a BBA School Near You

BBA Program Accreditation

Accreditation is an essential aspect to consider when choosing an online BBA program. Accreditation ensures that the program meets certain quality standards and that employers and other educational institutions recognize the education provided. The main accrediting body for business programs in the United States is the Association to Advance Collegiate Schools of Business (AACSB). AACSB accreditation signifies excellence in business education, faculty qualifications, and curriculum.

Choosing an accredited BBA program provides students with the assurance that they are receiving a high-quality education that aligns with industry standards. Accredited programs often offer rigorous coursework, experienced faculty, and opportunities for networking and professional development.

Online BBA Degree Curriculum

The curriculum of an online BBA program typically covers a wide range of business topics to provide students with a comprehensive understanding of the field. They also include specific courses that correspond to the program’s area of concentration (see below). These courses aim to develop students’ critical thinking, problem-solving, and decision-making skills while providing them with a solid understanding of business operations, finance, marketing, and management principles. Common course titles in an online BBA program may include:

  • Principles of Management
  • Financial Accounting
  • Managerial Accounting
  • Business Law and Ethics
  • Marketing Principles
  • Business Communication
  • Macroeconomics
  • Microeconomics
  • Financial Management
  • Organizational Behavior
  • Operations Management

BBA Program Concentrations

Within a business administration bachelor's program, there are several concentrations you may be given the opportunity to specialize in. The actual list may vary depending on the program, but a few examples of commonly offered specializations may include:

Share This: