If you have a passion for creativity, consumer behavior, and strategic thinking, a career as a marketing manager might be a perfect fit for you. Market managers spend their days developing and implementing strategies to promote products or services, reach target audiences, and drive business growth. Read on to learn about how to become a marketing manager, including education requirements, certifications, and salary considerations.

What Is a Marketing Manager?

A marketing manager is a business professional responsible for planning, executing, and monitoring marketing activities to meet organizational goals. They oversee the development of marketing campaigns and brand voices, analyze market trends, identify target audiences, and manage marketing budgets. Typical job duties and responsibilities of a marketing manager may include:

  • Developing marketing strategies and plans
  • Conducting market research and competitor analysis
  • Identifying target markets and consumer segments
  • Creating and executing marketing campaigns and initiatives
  • Managing advertising and promotional activities
  • Monitoring and analyzing campaign performance and effectiveness

Step 1: Complete a BBA Degree

A Bachelor of Business Administration (BBA) degree is a great choice for starting your career as a marketing manager. A BBA degree in Marketing is a 4-year program that provides a solid understanding of business principles, marketing concepts, consumer behavior, and strategic management. The curriculum typically includes courses such as marketing management, market research, advertising, branding, consumer psychology, and digital marketing.

Online Programs: Online BBA programs are increasingly popular, especially for those who are working or need maximum flexibility. Hybrid programs offer the best of both worlds, combining online coursework with some on-campus visits. It’s important to ensure that the program you choose is accredited by recognized accrediting bodies such as the Association to Advance Collegiate Schools of Business (AACSB) or the Accreditation Council for Business Schools and Programs (ACBSP) to ensure the quality of education.

Internships & Experience: Internships, cooperative education programs, or part-time positions in marketing departments or agencies can provide practical experience and industry exposure. Seek opportunities to work on marketing campaigns, conduct market research, analyze consumer data, and gain familiarity with marketing tools and software. Networking with professionals in the marketing field and joining relevant student organizations can also help you establish connections and gain insights into the industry.

EXPLORE MORE: Discover BBA Schools in your area.

Step 2: Determine If You Need Any Certifications to Become a Marketing Manager

Certifications may not be required to become a marketing manager, but they add value to your resume and can demonstrate expertise in niche areas of marketing. Some widely recognized certifications for marketing professionals include:

  • Digital Marketing Certifications (such as Google Ads, Google Analytics, HubSpot)

Step 3: Learn About Marketing Manager Salaries

Factors including experience level, geographic location, industry specialization, and the size of the employing company determine marketing manager salaries. According to the U.S. Bureau of Labor Statistics (BLS), the median annual wage for marketing managers was $135,030 as of May 2021.

Salaries can also be influenced by additional factors such as educational qualifications and certifications, track record of success, and the employer’s overall marketing budget. Research salary data specific to your location and industry to get a better picture of earning potential.

RELATED: Learn more about BBA degree salaries.

Step 4: Find a Job as a Marketing Manager

Marketing managers work in various environments and industries, including:

  • Advertising agencies
  • Marketing firms and consultancies
  • Consumer packaged goods companies
  • Retail organizations
  • Technology companies
  • Financial institutions
  • Healthcare organizations
  • Nonprofit organizations

You can utilize online job boards, professional networking platforms, and industry-specific websites to find marketing manager job opportunities. Craft a compelling resume that highlights your educational background, relevant coursework, internships, certifications, and any marketing campaigns or projects you have contributed to. Tailor your application materials to align with potential employers’ specific requirements and preferences.

Networking with other marketing professionals, attending industry conferences and events, and joining professional associations such as the American Marketing Association (AMA) can provide valuable connections and opportunities. Additionally, consider developing a portfolio showcasing your marketing campaigns, strategies, and measurable results.

Interested in different business career pathways? Learn about other BBA Careers.

Share This: