Online Bachelor of Business Administration Degree in Marketing

The Bachelor's in Marketing at UNC Greensboro's Bryan School of Business and Economics prepares students for dynamic careers in marketing and sales. Specializations include Strategic Marketing, Professional Selling, and Digital Marketing. Accredited by AACSB, the program offers both online and on-campus options. Students gain real-world experience through projects and networking opportunities, with over 83% employed before graduation. Careers span brand management, digital marketing, and more.

• AACSB accredited
• Online and on-campus
• Specializations available
• Real-world projects
• High employment rate
• Networking opportunities
• Diverse career paths

The Strategic Marketing concentration at UNC Greensboro's Bryan School of Business and Economics prepares students for dynamic careers in marketing. This program, available online and on-campus, focuses on high-demand areas, blending theoretical knowledge with practical experience. Students engage in real-world projects, enhancing skills in market research, digital marketing analytics, and more. With AACSB accreditation, the program stands among the top 1% globally. Graduates often secure roles in brand management, digital marketing, and sales before graduation. The curriculum is designed for flexibility, catering to students at various life stages, with a strong emphasis on networking and professional development.

• AACSB accredited.
• Online and on-campus options.
• Focus on Strategic Marketing.
• Real-world project experience.
• Strong career placement rate.
• Diverse marketing career paths.
• Networking with professionals.
• Hands-on learning approach.
• Flexible for all life stages.
• Top 1% global ranking.

The University of North Carolina at Greensboro offers a Bachelor's in Marketing with a concentration in Professional Selling, designed to prepare students for dynamic careers in sales and marketing. This program, available both online and on-campus, is part of the AACSB-accredited Bryan School of Business and Economics, ensuring a high-quality education. Students gain hands-on experience through real-world projects and networking opportunities with industry leaders. The curriculum covers essential topics like buyer behavior, market research, and digital marketing analytics, equipping graduates with the skills needed in today's competitive market. With a strong focus on Professional Selling, students are well-prepared for roles in sales management, customer relations, and more. Admissions requirements include standard undergraduate application materials, with costs varying by residency status.

• AACSB-accredited program.
• Online and on-campus options.
• Focus on Professional Selling.
• Hands-on learning experiences.
• Networking with industry leaders.
• Covers buyer behavior.
• Includes market research.
• Digital marketing analytics.
• Prepares for sales management.
• Strong career placement rate.

The University of North Carolina at Greensboro offers a Bachelor's in Marketing with a concentration in Social Media Marketing, available both online and on-campus. This program, accredited by AACSB, prepares students for dynamic careers in digital marketing, brand management, and more. With hands-on projects and networking opportunities, graduates are well-equipped for the fast-paced marketing world. The program emphasizes practical skills, making it ideal for aspiring marketing professionals.

• AACSB accredited
• Online and on-campus options
• Social Media Marketing concentration
• Hands-on learning projects
• Networking with employers
• Diverse career opportunities
• Practical skills emphasis
• Dynamic marketing careers

The BBA in Business Administration: Marketing at the University of Wisconsin-Madison is a fully online program designed for strategic thinkers and creative problem-solvers. It offers a robust foundation in business, focusing on marketing strategies, market analysis, and leveraging technology. Ideal for transfer students, the program prepares graduates for careers in brand management, digital marketing, and more. With a curriculum that emphasizes analytical rigor and practical skills, students gain the expertise needed to excel in the dynamic field of marketing.

• Fully online program.
• Focus on marketing strategies.
• Ideal for transfer students.
• Prepares for diverse careers.
• Emphasizes analytical skills.

The University of Wisconsin-Madison offers a fully online BBA in Business Administration with a Marketing concentration, focusing on Consumer Behavior. This program equips students with essential skills in strategic marketing, consumer insights, and digital marketing strategies. Ideal for aspiring marketers, the curriculum covers product management, market research, and advertising. Admission requires transfer of at least 12 college credits. The program is AACSB accredited, ensuring a high-quality education that prepares graduates for dynamic careers in marketing.

• Fully online program.
• Focus on Consumer Behavior.
• AACSB accredited.
• Transfer student friendly.
• Covers digital marketing strategies.

The University of Wisconsin-Madison offers a fully online BBA in Business Administration with a concentration in Marketing Research, designed for strategic thinkers and creative problem-solvers. This program equips students with in-demand skills for careers in brand management, marketing analytics, and digital marketing. It covers essential topics like consumer behavior, marketing research, and strategy formulation. Admission requires transfer of at least 12 college credits, making it ideal for those advancing their education. The curriculum blends liberal arts with core business disciplines, ensuring a well-rounded foundation. Graduates emerge ready to tackle dynamic roles in the evolving marketing landscape.

• Fully online program.
• Concentration in Marketing Research.
• Transfer student friendly.
• Covers consumer behavior.
• Focuses on marketing strategy.
• Prepares for digital marketing.
• Blends liberal arts and business.
• Requires 12 transfer credits.
• Ideal for career advancement.
• Dynamic marketing roles preparation.

The University of Wisconsin-Madison offers a fully online BBA in Business Administration with a concentration in Marketing Strategy. This program is designed for strategic thinkers and creative problem-solvers looking to advance in the diverse field of marketing. Students gain skills in communication, collaboration, and planning, with a focus on product, place, price, and promotion strategies. The program is ideal for transfer students with at least 12 college credits. Graduates pursue careers in brand management, digital marketing, and more.

• Fully online program.
• Focus on Marketing Strategy.
• For transfer students.
• Skills in communication and planning.
• Careers in digital marketing.

Full Sail University's Digital Marketing Bachelor's program, available online, equips students with the skills to navigate the dynamic digital marketing landscape. The curriculum covers search engine optimization, display advertising, email marketing, and marketing law, preparing graduates for diverse industry roles. With no traditional application deadlines and monthly start dates, the program offers flexibility. Financial aid and scholarships, including the Momentum Scholarship, are available to qualified students. The program includes Project LaunchBox™, providing essential technology for coursework. Ideal for aspiring digital marketers seeking a comprehensive, accelerated education.

• Online program
• Bachelor of Science
• No application deadlines
• Monthly start dates
• Includes Project LaunchBox™
• Financial aid available
• Momentum Scholarship up to $30,000
• Covers SEO, advertising, email marketing
• Marketing law included
• Accelerated schedule

Full Sail University's Sports Marketing & Media Bachelor's program offers a deep dive into the integration of marketing and content creation within sports organizations. Students explore business models, mobile technology, and content distribution, culminating in a strategic proposal. The program is available both online and on-campus, with a focus on real-world applications. Financial aid and scholarships, like the Academic Advantage Scholarship offering up to $15,000, are available. The curriculum includes courses on social media methods, sports events, and sponsorship strategies. Full Sail provides a Project LaunchBox™, equipping students with essential technology for their studies.

• Bachelor of Science degree
• Available online and on-campus
• Project LaunchBox™ included
• Financial aid available
• Scholarships up to $15,000
• Focus on sports marketing
• Real-world project-based coursework
• Courses on social media methods
• Sports events and entertainment focus
• Sponsorship strategies covered

Full Sail University's Entertainment Business Bachelor's program equips students with essential business and management skills tailored for the entertainment industry. This online program covers marketing, global media management, event management, and professional selling, preparing students for real-world scenarios. With no traditional application deadlines, students can start monthly. The program includes Project LaunchBox™, offering technology like an Apple MacBook and Adobe Creative Cloud. Qualified online students may receive up to $30,000 through the Momentum Scholarship. The accelerated schedule allows for quicker graduation, with all program costs covered in tuition.

• Online and campus options.
• Bachelor of Science degree.
• Project LaunchBox™ included.
• Up to $30,000 scholarships.
• No traditional deadlines.
• Accelerated program pace.
• Covers all program costs.
• Monthly start dates.
• Apple MacBook provided.
• Adobe Creative Cloud access.

The University of Houston-Downtown offers a Bachelor of Business Administration in Marketing with a concentration in personal selling. This online program equips students with skills in promotional strategies, including advertising and marketing strategy, tailored for creative and quantitative minds. Graduates can pursue careers like Marketing Analyst or Social Media Manager. The program is AACSB accredited, ensuring high-quality education. Admission requires meeting UHD's undergraduate criteria, with costs varying by residency.

• AACSB accredited program.
• Online completion available.
• Focus on personal selling.
• Prepares for diverse marketing careers.
• Flexible for creative and quantitative skills.

The University of Houston-Downtown offers a Bachelor of Business Administration in Marketing with a concentration in advertising, available online. This program equips students with creative and quantitative skills for careers in marketing. It's designed for those seeking flexibility without sacrificing quality. Accredited by AACSB, it stands among the top business programs globally. Graduates can pursue roles like Marketing Analyst or Social Media Manager, with strong job growth anticipated.

• AACSB accredited.
• Online completion available.
• Focus on advertising.
• Prepares for diverse careers.
• Strong job growth expected.

The University of Houston-Downtown offers a Bachelor of Business Administration in Marketing with a focus on marketing strategy, available online. This program is designed for students aiming to develop skills in promotional aspects like advertising and personal selling, or quantitative areas such as pricing and market research. Accredited by AACSB International, it prepares graduates for high-demand careers in various sectors. Admission requires meeting UHD's undergraduate criteria. The program emphasizes practical skills for immediate industry relevance.

• AACSB accredited program.
• Focus on marketing strategy.
• Online completion available.
• Prepares for diverse marketing careers.
• High demand for graduates.

Southern New Hampshire University's online Bachelor of Science in Marketing prepares students for dynamic careers in brand awareness, digital marketing, and consumer behavior. With a focus on practical skills, the program covers market research, professional sales, and strategic planning. Affordable at $342 per credit, it offers flexibility with 8-week terms and no set class times. Admissions are straightforward, requiring no application fee or test scores, making it accessible for students at various life stages.

• Online program flexibility
• $342 per credit cost
• 8-week terms
• No application fee
• No test scores required
• Focus on digital marketing
• Covers market research
• Includes professional sales
• Strategic planning focus
• Accessible admissions process

Southern New Hampshire University's online Bachelor of Science in Marketing with a concentration in Digital Marketing prepares students for the dynamic digital marketing field. This program focuses on mobile marketing, SEO/SEM, and digital advertising, equipping students with skills for modern business careers. With a cost of $342 per credit, the program offers flexibility with 8-week terms and no application fee. Admission requires no test scores or college essay, making it accessible. Students gain expertise in brand awareness, marketing strategies, and data-driven positioning, readying them for roles in various industries.

• Online program
• $342 per credit
• 8-week terms
• No application fee
• No test scores required
• Focus on digital marketing
• Mobile marketing included
• SEO/SEM strategies
• Digital advertising focus
• Brand awareness tactics

Southern New Hampshire University offers an online Bachelor of Science in Marketing with a concentration in Social Media, designed to equip students with the skills to engage consumers and drive business through social media. Accredited by the ACBSP, this program covers campaign development, marketing tactics, and data analysis. With a cost of $342 per credit, the program is affordable and flexible, featuring 8-week terms and no application fee. Admission requires no test scores or essay, making it accessible to a wide range of students. The curriculum prepares students for certifications like HubSpot's Social Media Certification, enhancing their employability in the dynamic field of social media marketing.

• Online program
• $342 per credit
• 8-week terms
• No application fee
• ACBSP accredited
• Prepares for HubSpot certification
• Flexible schedule
• No test scores required
• No college essay needed
• 40 total courses

Colorado State University Global offers an accredited online Bachelor of Science in Marketing, designed for creative minds aiming to influence business strategy. This program equips students with skills in digital marketing, strategic planning, and brand management, preparing them for leadership roles. With a focus on industry-aligned curriculum, students learn to conduct market research, plan campaigns, and apply ethical marketing practices. The program is flexible, with 100% online courses, and affordable at $375 per credit. Admission is straightforward, welcoming transfer credits to accelerate degree completion. Ideal for aspiring marketers seeking a comprehensive education to thrive in diverse marketing careers.

• 120 total credits required.
• $375 cost per credit.
• 100% online delivery.
• 12 starts per year.
• Transfer up to 90 credits.
• Accredited by ACBSP.
• 8-week course duration.
• No out-of-state tuition.
• Flexible asynchronous courses.
• Industry-aligned curriculum.

Colorado State University Global offers an online Bachelor of Science in Marketing with a Marketing Specialization, perfect for aspiring marketing professionals. This program covers essential topics like consumer behavior, brand management, and marketing research. Designed for flexibility, it suits students at any life stage. With no set class times, monthly starts, and accelerated 8-week courses, it's tailored for busy schedules. Admissions are straightforward, focusing on accessibility for all students.

• Online program.
• Marketing Specialization.
• Flexible schedule.
• Monthly class starts.
• Accelerated 8-week courses.
• No set class times.
• Focus on consumer behavior.
• Brand management included.
• Marketing research skills.
• Accessible admissions.

Colorado State University Global offers an Online Specialization in Digital Marketing, perfect for those aiming to enhance their career in the digital marketing field. This program equips students with the skills to develop effective digital marketing strategies, including public relations, relationship building, and campaign strategies. It's designed for flexibility, allowing students to balance their studies with personal and professional commitments. The specialization includes courses on website and content marketing, social media marketing, and digital marketing analytics, providing a comprehensive understanding of the digital marketing landscape.

• Online program flexibility.
• Focus on digital marketing strategies.
• Includes public relations and campaign strategies.
• Courses on social media marketing.
• Digital marketing analytics covered.
• Designed for career advancement.
• Balances studies with personal commitments.
• Comprehensive digital marketing understanding.
• No set times or locations.
• Monthly class starts available.

The University of the Cumberlands offers a comprehensive Marketing degree, blending business administration with digital marketing strategies. Students gain expertise in consumer behavior, market research, and analytics. The program is available online and on-campus, catering to diverse learning preferences. With a focus on practical skills, graduates are prepared for careers in marketing, advertising, and sales. The curriculum includes elective courses for specialized interests, ensuring a tailored educational experience.

• Online and on-campus options.
• 57 credit hours required.
• $9,875 total cost.
• $220 per credit hour.
• Focus on digital marketing.
• Includes market research.
• Covers consumer behavior.
• Electives for specialization.
• Prepares for diverse careers.
• Strong business foundation.

The University of the Cumberlands offers a Bachelor of Science in Marketing with a concentration in healthcare marketing, available both online and on-campus. This program equips students with essential marketing skills, focusing on digital strategies, consumer behavior, and market research. With a cost of $220 per credit hour and a requirement of 57 credits, it's designed for those aiming to advance in the marketing field. Admissions requirements align with standard undergraduate criteria, offering a pathway into diverse marketing careers.

• Bachelor of Science in Marketing.
• Concentration in healthcare marketing.
• Available online and on-campus.
• $220 per credit hour.
• 57 credit hours required.
• Focus on digital marketing strategies.
• Includes consumer behavior studies.
• Covers market research techniques.
• Prepares for diverse marketing careers.
• Standard undergraduate admissions.

Dive into the dynamic world of sports marketing with the University of the Cumberlands' online Marketing program. Tailored for aspiring marketers, this program blends core business principles with specialized sports marketing strategies. Learn to analyze consumer behavior, craft digital marketing campaigns, and leverage market research to drive brand success. With flexible online courses, affordable tuition at $220 per credit hour, and a curriculum designed for real-world application, this program is your gateway to a thriving career in sports marketing. No matter your life stage, gain the skills to stand out in the competitive marketing field.

• Online program flexibility
• Affordable $220/credit hour
• Specialized sports marketing focus
• Real-world application skills
• Comprehensive market research training
• Digital marketing strategy courses
• Consumer behavior analysis
• Accessible admissions requirements
• No application dates restriction
• Prepares for diverse marketing careers

The University of the Cumberlands offers a dynamic Bachelor of Science in Marketing with a concentration in social media, blending business administration with digital marketing strategies. This program prepares students for the evolving marketing landscape, focusing on consumer behavior, market research, and digital marketing. With options for online and on-campus study, it's designed for flexibility. The curriculum includes electives in social media, advertising, and PR campaigns, offering a tailored learning experience. Admission requires meeting university standards, with financial aid options available. Graduates are equipped for careers in marketing management, digital marketing, and more.

• Online and on-campus options.
• Focus on social media concentration.
• 57 credit hours required.
• Cost: $220 per credit hour.
• Prepares for digital marketing careers.
• Includes market research training.
• Electives in advertising and PR.
• Flexible study options.
• Strong business administration foundation.
• Career-focused curriculum.

Lindenwood University's Business Administration program with a Marketing emphasis equips students with essential skills in international marketing, pricing strategy, and promotion. Available online or on-campus near St. Louis, MO, this flexible program suits various life stages. It requires 12 credit hours of marketing electives, blending theory with practical application. Ideal for aspiring marketers seeking a comprehensive business foundation.

• BA/BS in Business Administration.
• Marketing emphasis available.
• Online and on-campus options.
• 12 credit hours in marketing.
• Courses include international marketing.
• Focus on pricing strategy.
• Promotion and spot marketing covered.
• Flexible for various life stages.
• Comprehensive business foundation.
• Located near St. Louis, MO.

Regent University's B.S. in Business - Marketing program offers a comprehensive online education grounded in Christian principles. Students explore consumer behavior, social media marketing, and public relations, preparing for careers in marketing management and communications. The program emphasizes ethical decision-making and strategic communication skills. With flexible online options, it caters to students at various life stages, offering a blend of theoretical knowledge and practical application. Admission requires unofficial transcripts and a government-issued ID, with financial aid options available. The curriculum is designed to foster leadership and innovation in the marketing field.

• Online program
• Christian principles
• 120+ credit hours
• Focus on consumer behavior
• Social media marketing
• Public relations
• Ethical decision-making
• Strategic communication
• Flexible for all life stages
• Financial aid available

Regent University's ACBSP-accredited Bachelor of Science in Marketing program offers a comprehensive online education in marketing principles, consumer behavior, and digital marketing strategies. Designed for aspiring marketers, the program combines theoretical knowledge with practical skills, preparing students for careers in advertising, brand management, and social media marketing. With flexible online learning options, students can balance their studies with personal and professional commitments. The program emphasizes a Christian worldview, integrating ethical considerations into marketing practices. Admission requires submission of unofficial transcripts, a government-issued ID, and completion of the FAFSA for financial aid eligibility.

• ACBSP-accredited program
• Online learning flexibility
• Focus on digital marketing
• Christian worldview integration
• Prepares for diverse marketing careers
• Requires unofficial transcripts for admission
• FAFSA completion for financial aid
• Emphasis on ethical marketing practices

Regent University's B.S. in Professional Studies – Marketing offers a dynamic online program designed for aspiring marketers. This program blends leadership, communication, and management skills with creative and data-driven marketing strategies. Students can explore advertising, market research, and social media, preparing for roles like Marketing Director or Public Relations Specialist. With flexible online learning, transfer credit options, and a Christian perspective, it's ideal for students at any life stage seeking to advance their careers in marketing.

• Online and on-campus options
• 120+ credit hours
• Flexible transfer credit
• Christian perspective
• Focus on advertising, promotion
• Market research included
• Public relations skills
• Social media strategies
• Leadership development
• Communication skills

The University of Wisconsin-Whitewater offers an Online Bachelor of Business Administration in Marketing with a concentration in Digital Marketing and Artificial Intelligence. This program is designed for students looking to dive deep into the digital marketing landscape, leveraging AI to create impactful marketing strategies. With a tuition rate of $425 per credit for the 2025-26 academic year, it's an affordable option for both in-state and out-of-state students. The program requires a minimum of 120 credits, blending general education, business degree requirements, and major-specific courses. Students benefit from a fully online format, AACSB accreditation, and a strong alumni network, making it a compelling choice for aspiring marketing professionals.

• Fully online format
• AACSB-accredited
• $425 per credit
• 120 credits required
• Digital Marketing and AI concentration
• Strong alumni network
• No campus visits needed
• Textbook rental included
• Financial aid available
• Transfer credits accepted

The University of Wisconsin-Whitewater offers an online Bachelor of Business Administration in Marketing with a concentration in Professional Sales. This program is designed for students seeking flexibility without sacrificing quality. It covers essential marketing principles with a focus on sales strategies. The curriculum includes 120 credits, blending general education, business core, and marketing courses. Tuition is $425 per credit for the 2025-26 academic year. Admissions cater to transfer, reentry, freshman, and second-degree seeking students.

• Online BBA in Marketing
• Professional Sales concentration
• $425 per credit
• 120 credits required
• AACSB accredited
• No campus visits
• Flexible pacing
• Strong alumni network
• Textbook rental included
• Financial aid available