Online Bachelor of Business Administration Degree in Marketing

A Bachelor of Business Administration (BBA) degree with a concentration in Marketing is a great starting point for those interested in the dynamic and creative marketing field. This degree program focuses on developing essential skills in market research, branding, advertising, digital marketing, and consumer behavior. Read on as we explore the BBA degree in Marketing, including admissions requirements, curriculum information, and career opportunities.
2026 Best Online Bachelor's in Marketing Programs
University of North Carolina at Greensboro
Greensboro, NC - Public 4-Year - uncg.edu
Bachelor's - Marketing, B.S.
Online Learning - Visit Website
UNC Greensboro's online Bachelor's in Marketing prepares students for dynamic careers through a comprehensive program accredited by AACSB. Students explore diverse marketing domains including Strategic Marketing, Professional Selling, and Digital Marketing. The fully online curriculum offers flexibility for working professionals, with entrance requirements including standard undergraduate SAT or ACT scores. With an impressive 83% employment rate before graduation, students gain practical skills through real-world projects and extensive networking opportunities. The program emphasizes hands-on learning, covering brand management, digital strategies, and sales techniques to ensure graduates are competitive in today's rapidly evolving marketing landscape.
- AACSB accredited
- Online and on-campus
- Specializations available
- Real-world projects
- High employment rate
- Networking opportunities
- Diverse career paths
Bachelor's - Marketing, B.S.
Concentration: Strategic Marketing - Online Learning - Visit Website
UNC Greensboro's Strategic Marketing online concentration provides an advanced pathway for aspiring marketing professionals. This AACSB-accredited program offers in-depth training in market research, digital marketing analytics, and strategic planning. Online students benefit from a flexible curriculum designed to accommodate diverse schedules while maintaining rigorous academic standards. Entrance requirements include standard undergraduate SAT or ACT scores. The program's unique approach integrates theoretical knowledge with practical experiences, positioning graduates for success in brand management, digital marketing, and strategic roles. With networking opportunities and real-world project exposure, students develop comprehensive skills for navigating complex marketing environments.
- AACSB accredited.
- Online and on-campus options.
- Focus on Strategic Marketing.
- Real-world project experience.
- Strong career placement rate.
- Diverse marketing career paths.
- Networking with professionals.
- Hands-on learning approach.
- Flexible for all life stages.
- Top 1% global ranking.
Bachelor's - Marketing, B.S.
Concentration: Professional Selling - Online Learning - Visit Website
UNC Greensboro's Professional Selling online concentration delivers a targeted marketing education focused on sales excellence. This AACSB-accredited program equips students with advanced skills in buyer behavior, market research, and digital marketing analytics. Online learners explore comprehensive sales strategies through a flexible curriculum accessible to working professionals. Standard undergraduate SAT or ACT scores are required for entrance. The program emphasizes hands-on learning, providing networking opportunities with industry leaders and preparing students for roles in sales management, customer relations, and strategic marketing positions. Graduates emerge with a sophisticated understanding of professional selling techniques and modern marketing dynamics.
- AACSB-accredited program.
- Online and on-campus options.
- Focus on Professional Selling.
- Hands-on learning experiences.
- Networking with industry leaders.
- Covers buyer behavior.
- Includes market research.
- Digital marketing analytics.
- Prepares for sales management.
- Strong career placement rate.
Bachelor's - Marketing, B.S.
Concentration: Social Media Marketing - Online Learning - Visit Website
UNC Greensboro's Social Media Marketing online concentration provides cutting-edge training for digital marketing professionals. This AACSB-accredited program delivers comprehensive instruction in emerging digital communication strategies, brand management, and social media engagement. Online students benefit from a flexible curriculum designed to develop practical skills in rapidly evolving digital landscapes. Entrance requirements include standard undergraduate SAT or ACT scores. The program focuses on hands-on projects, networking opportunities, and real-world applications, ensuring graduates are prepared for dynamic careers in social media marketing, digital brand management, and innovative communication strategies.
- AACSB accredited
- Online and on-campus options
- Social Media Marketing concentration
- Hands-on learning projects
- Networking with employers
- Diverse career opportunities
- Practical skills emphasis
- Dynamic marketing careers
University of Wisconsin-Madison
Madison, WI - Public 4-Year - wisc.edu
Bachelor's - Business Administration: Marketing, BBA
Online Learning - Visit Website
The University of Wisconsin-Madison's online Bachelor of Business Administration in Marketing provides a comprehensive digital learning experience for aspiring marketing professionals. This program emphasizes strategic thinking and technological integration, preparing students for diverse marketing careers. Students explore comprehensive business fundamentals with specialized marketing insights, covering digital marketing techniques, market analysis, and brand management strategies. Transfer students find this program particularly accessible, requiring minimal prerequisite credits. The curriculum balances theoretical knowledge with practical applications, ensuring graduates are equipped to navigate the complex modern marketing landscape. ACT or SAT entrance exams are typically required for admission.
- Fully online program.
- Focus on marketing strategies.
- Ideal for transfer students.
- Prepares for diverse careers.
- Emphasizes analytical skills.
Bachelor's - Business Administration: Marketing, BBA
Concentration: Consumer Behavior - Online Learning - Visit Website
UW-Madison's online BBA with a Consumer Behavior concentration offers an immersive digital marketing education focused on understanding consumer psychology and decision-making processes. Students delve into advanced market research methodologies, analyzing consumer trends, purchasing behaviors, and psychological motivations driving marketing interactions. The AACSB-accredited program provides robust training in digital marketing strategies, product management, and advertising techniques. Designed for transfer students with at least 12 college credits, the curriculum integrates cutting-edge consumer insights with practical marketing applications. Graduates emerge prepared to leverage deep consumer understanding in brand development and strategic marketing roles. ACT or SAT entrance exams are standard admission requirements.
- Fully online program.
- Focus on Consumer Behavior.
- AACSB accredited.
- Transfer student friendly.
- Covers digital marketing strategies.
Bachelor's - Business Administration: Marketing, BBA
Concentration: Marketing Research - Online Learning - Visit Website
The University of Wisconsin-Madison's online BBA in Marketing Research concentration delivers a rigorous digital learning experience tailored for analytical marketing professionals. Students master advanced research methodologies, marketing analytics, and data-driven strategy formulation. The program uniquely blends liberal arts perspectives with core business disciplines, preparing graduates for complex marketing intelligence roles. Covering comprehensive topics like consumer behavior, digital marketing trends, and strategic research techniques, students develop sophisticated analytical skills. Transfer-friendly with a 12-credit minimum requirement, the curriculum emphasizes practical problem-solving and emerging marketing technologies. Graduates are equipped to navigate dynamic marketing research and analytics environments. ACT or SAT entrance exams are required for admission.
- Fully online program.
- Concentration in Marketing Research.
- Transfer student friendly.
- Covers consumer behavior.
- Focuses on marketing strategy.
- Prepares for digital marketing.
- Blends liberal arts and business.
- Requires 12 transfer credits.
- Ideal for career advancement.
- Dynamic marketing roles preparation.
Bachelor's - Business Administration: Marketing, BBA
Concentration: Marketing Strategy - Online Learning - Visit Website
UW-Madison's online BBA with a Marketing Strategy concentration provides an innovative digital learning pathway for strategic marketing professionals. Students explore comprehensive frameworks surrounding product positioning, pricing strategies, promotional techniques, and distribution channels. The program cultivates advanced communication and collaborative skills essential for modern marketing leadership. Focused on developing adaptable strategic thinkers, students learn to analyze market dynamics, design integrated marketing campaigns, and leverage technological platforms. Ideal for transfer students seeking career advancement, the curriculum prepares graduates for versatile roles in brand management and digital marketing. Emphasizing practical skills and theoretical foundations, students gain robust competencies in developing and executing sophisticated marketing strategies. ACT or SAT entrance exams are standard admission requirements.
- Fully online program.
- Focus on Marketing Strategy.
- For transfer students.
- Skills in communication and planning.
- Careers in digital marketing.
University of Houston-Downtown
Houston, TX - Public 4-Year - uhd.edu
Bachelor's - Bachelor of Business Administration in Marketing
Concentration: personal selling - Online Learning - Visit Website
The University of Houston-Downtown's online Bachelor of Business Administration in Marketing with a personal selling concentration provides a comprehensive pathway for aspiring marketing professionals. Designed to develop advanced promotional skills, the program uniquely emphasizes personal selling techniques through AACSB-accredited curriculum. Students explore strategic advertising methods and marketing communication strategies, preparing for dynamic roles like Marketing Analyst or Social Media Manager. The fully online format offers flexibility for working professionals, with entrance requirements aligned with UHD's undergraduate standards. Graduates gain practical, industry-relevant skills tailored to modern marketing landscapes.
- AACSB accredited program.
- Online completion available.
- Focus on personal selling.
- Prepares for diverse marketing careers.
- Flexible for creative and quantitative skills.
Bachelor's - Bachelor of Business Administration in Marketing
Concentration: advertising - Online Learning - Visit Website
University of Houston-Downtown's online Bachelor of Business Administration in Marketing, specializing in advertising, equips students with cutting-edge marketing communication skills. This AACSB-accredited program delivers a robust curriculum focusing on innovative advertising strategies and digital marketing techniques. Through a comprehensive online platform, students develop creative and analytical competencies essential for contemporary marketing roles. The program prepares graduates for high-growth career paths like Marketing Analyst and Social Media Manager, emphasizing practical skills and strategic thinking. Flexible learning options accommodate diverse student backgrounds, ensuring accessibility and comprehensive marketing education.
- AACSB accredited.
- Online completion available.
- Focus on advertising.
- Prepares for diverse careers.
- Strong job growth expected.
Bachelor's - Bachelor of Business Administration in Marketing
Concentration: marketing strategy - Online Learning - Visit Website
The University of Houston-Downtown offers an online Bachelor of Business Administration in Marketing with a strategic marketing concentration, providing a comprehensive approach to modern marketing challenges. AACSB-accredited, this program delivers in-depth training across promotional domains, including advertising, personal selling, pricing strategies, and market research. Students gain versatile skills applicable across multiple industries, preparing for high-demand marketing careers. The fully online format enables flexible learning, allowing students to balance academic pursuits with professional commitments. Graduates emerge with a sophisticated understanding of marketing principles, ready to navigate complex business environments and drive organizational success.
- AACSB accredited program.
- Focus on marketing strategy.
- Online completion available.
- Prepares for diverse marketing careers.
- High demand for graduates.
Southern New Hampshire University
Manchester, NH - Private 4-year - snhu.edu
Bachelor's - Bachelor of Science in Marketing
Online Learning - Visit Website
Southern New Hampshire University's online Bachelor of Science in Marketing offers a comprehensive pathway into modern marketing careers. Designed for flexibility, the program eliminates traditional barriers by requiring no entrance exams or application fees. Students explore critical marketing domains including brand awareness, digital strategies, and consumer behavior. The curriculum emphasizes practical skills in market research, professional sales, and strategic planning. With affordable tuition at $342 per credit and convenient 8-week terms, the program caters to diverse learners seeking accessible marketing education. Military-friendly and adaptable, this online degree prepares students for dynamic professional environments by focusing on real-world marketing competencies and emerging industry trends.
- Online program flexibility
- $342 per credit cost
- 8-week terms
- No application fee
- No test scores required
- Focus on digital marketing
- Covers market research
- Includes professional sales
- Strategic planning focus
- Accessible admissions process
Bachelor's - Bachelor of Science in Marketing
Concentration: Digital Marketing - Online Learning - Visit Website
Southern New Hampshire University's online Bachelor of Science in Marketing with a Digital Marketing concentration provides specialized training for aspiring digital marketing professionals. This program comprehensively covers mobile marketing, SEO/SEM, and digital advertising strategies. Students develop expertise in brand positioning, marketing communication, and data-driven decision-making. No entrance exams are required, making the program highly accessible. With a competitive $342 per credit cost and flexible 8-week terms, learners can balance academic pursuits with professional commitments. The curriculum prepares students for modern business challenges, emphasizing practical skills in digital platforms, marketing technologies, and innovative communication approaches across various industries.
- Online program
- $342 per credit
- 8-week terms
- No application fee
- No test scores required
- Focus on digital marketing
- Mobile marketing included
- SEO/SEM strategies
- Digital advertising focus
- Brand awareness tactics
Bachelor's - Bachelor of Science in Marketing
Concentration: Social Media - Online Learning - Visit Website
Southern New Hampshire University's online Bachelor of Science in Marketing featuring a Social Media concentration equips students with cutting-edge digital marketing skills. ACBSP-accredited, the program prepares learners for professional certifications like HubSpot's Social Media Certification. Students explore campaign development, marketing tactics, and sophisticated data analysis techniques. With no entrance exam requirements and an affordable $342 per credit, the program offers unprecedented accessibility. The curriculum covers consumer behavior, strategic marketing planning, and hands-on digital advertising approaches. Designed for flexibility, this online degree provides comprehensive training in social media marketing, empowering students to drive engagement and create impactful digital marketing strategies across diverse business environments.
- Online program
- $342 per credit
- 8-week terms
- No application fee
- ACBSP accredited
- Prepares for HubSpot certification
- Flexible schedule
- No test scores required
- No college essay needed
- 40 total courses
Colorado State University Global
Aurora, CO - Public 4-Year - csuglobal.edu
Bachelor's - Bachelor of Science in Marketing
Online Learning - Visit Website
Colorado State University Global's online Bachelor of Science in Marketing provides a comprehensive pathway for students seeking to excel in modern marketing careers. Requiring no specific entrance exam, the program offers a 100% online learning experience with flexible 8-week courses and monthly starts. Students explore digital marketing, strategic planning, and brand management through an industry-aligned curriculum. With the ability to transfer up to 90 credits and a competitive $375 per credit cost, the program is designed for working professionals and career changers. ACBSP accreditation ensures high-quality education focused on developing ethical marketing practices and leadership skills in a dynamic digital landscape.
- 120 total credits required.
- $375 cost per credit.
- 100% online delivery.
- 12 starts per year.
- Transfer up to 90 credits.
- Accredited by ACBSP.
- 8-week course duration.
- No out-of-state tuition.
- Flexible asynchronous courses.
- Industry-aligned curriculum.
Bachelor's - Bachelor of Science in Marketing
Concentration: Marketing Specialization - Online Learning - Visit Website
Colorado State University Global's online Bachelor of Science in Marketing with a Marketing Specialization delivers targeted education for aspiring marketing professionals. The program emphasizes comprehensive skill development in consumer behavior, brand management, and marketing research through flexible, asynchronous coursework. Students benefit from monthly class starts and accelerated 8-week courses that accommodate diverse schedules. With no mandatory entrance exams and an accessible admissions process, the program supports learners at various career stages. The curriculum is strategically designed to provide practical insights and hands-on learning experiences in contemporary marketing methodologies.
- Online program.
- Marketing Specialization.
- Flexible schedule.
- Monthly class starts.
- Accelerated 8-week courses.
- No set class times.
- Focus on consumer behavior.
- Brand management included.
- Marketing research skills.
- Accessible admissions.
Bachelor's - Bachelor of Science in Marketing
Concentration: Digital Marketing Specialization - Online Learning - Visit Website
Colorado State University Global's online Digital Marketing Specialization provides a cutting-edge approach to digital marketing education. This comprehensive program equips students with advanced skills in digital strategy, social media marketing, website content development, and digital analytics. Designed for maximum flexibility, the specialization allows students to balance academic pursuits with professional commitments. The curriculum covers crucial areas like public relations, campaign strategies, and brand communication techniques. With no specific entrance requirements and monthly class starts, the program offers an accessible pathway for professionals seeking to enhance their digital marketing expertise and expand their career opportunities.
- Online program flexibility.
- Focus on digital marketing strategies.
- Includes public relations and campaign strategies.
- Courses on social media marketing.
- Digital marketing analytics covered.
- Designed for career advancement.
- Balances studies with personal commitments.
- Comprehensive digital marketing understanding.
- No set times or locations.
- Monthly class starts available.
University of the Cumberlands
Williamsburg, KY - Private 4-year - ucumberlands.edu
Bachelor's - Marketing
Online Learning - Visit Website
University of the Cumberlands' online Marketing program provides a comprehensive degree bridging business administration with cutting-edge digital marketing strategies. Students explore essential domains like consumer behavior, market research, and analytics through a flexible online platform. Requiring 57 credit hours at $220 per credit, the program offers versatile learning paths for aspiring marketers. With a broad curriculum designed to prepare graduates for diverse career opportunities in marketing, advertising, and sales, students gain practical skills adaptable to the evolving business landscape. The program welcomes students without specific entrance exam requirements, focusing on standard undergraduate admissions criteria.
- Online and on-campus options.
- 57 credit hours required.
- $9,875 total cost.
- $220 per credit hour.
- Focus on digital marketing.
- Includes market research.
- Covers consumer behavior.
- Electives for specialization.
- Prepares for diverse careers.
- Strong business foundation.
Bachelor's - Marketing
Concentration: healthcare marketing - Online Learning - Visit Website
The University of the Cumberlands offers a specialized online Bachelor of Science in Marketing with a targeted concentration in healthcare marketing. This innovative program equips students with strategic digital marketing skills specifically tailored to the healthcare industry. By focusing on consumer behavior, market research, and industry-specific digital strategies, students develop expertise crucial for marketing professionals in medical and healthcare organizations. With 57 credit hours and a competitive rate of $220 per credit, the program provides an accessible pathway into healthcare marketing. The curriculum emphasizes practical application, preparing graduates to navigate the complex marketing landscape of healthcare services and products.
- Bachelor of Science in Marketing.
- Concentration in healthcare marketing.
- Available online and on-campus.
- $220 per credit hour.
- 57 credit hours required.
- Focus on digital marketing strategies.
- Includes consumer behavior studies.
- Covers market research techniques.
- Prepares for diverse marketing careers.
- Standard undergraduate admissions.
Bachelor's - Marketing
Concentration: sports marketing - Online Learning - Visit Website
University of the Cumberlands' online Sports Marketing concentration offers an immersive program designed for dynamic professionals targeting the sports industry. Students dive deep into specialized marketing strategies, learning to analyze consumer behavior, craft compelling digital campaigns, and leverage market research techniques specific to sports branding. Priced at $220 per credit hour, the flexible online format accommodates diverse student backgrounds. The curriculum blends core business principles with sports-specific marketing insights, preparing graduates for roles in sports team marketing, athletic brand management, and entertainment promotions. With a focus on real-world skills and industry trends, students gain comprehensive training for competitive sports marketing careers.
- Online program flexibility
- Affordable $220/credit hour
- Specialized sports marketing focus
- Real-world application skills
- Comprehensive market research training
- Digital marketing strategy courses
- Consumer behavior analysis
- Accessible admissions requirements
- No application dates restriction
- Prepares for diverse marketing careers
Bachelor's - Marketing
Concentration: social media - Online Learning - Visit Website
University of the Cumberlands delivers an innovative online Bachelor of Science in Marketing with a concentrated focus on social media strategies. This program prepares students for the digital marketing landscape by integrating comprehensive business administration principles with advanced social media techniques. Students explore market research, consumer behavior analysis, and digital advertising through a flexible online platform. The curriculum includes specialized electives in social media, PR campaigns, and digital marketing, ensuring graduates are equipped with cutting-edge skills. Requiring 57 credit hours at $220 per credit, the program offers an accessible pathway into digital marketing careers, emphasizing practical application and industry-relevant competencies.
- Online and on-campus options.
- Focus on social media concentration.
- 57 credit hours required.
- Cost: $220 per credit hour.
- Prepares for digital marketing careers.
- Includes market research training.
- Electives in advertising and PR.
- Flexible study options.
- Strong business administration foundation.
- Career-focused curriculum.
Full Sail University
Winter Park, FL - Private 4-year - fullsail.edu
Bachelor's - Digital Marketing Bachelor's
Online Learning - Visit Website
Full Sail University's online Digital Marketing Bachelor's program provides a comprehensive pathway into modern marketing technologies and strategies. Students explore critical areas including search engine optimization, display advertising, email marketing, and marketing law through a flexible, accelerated curriculum. The program offers monthly start dates with no traditional application deadlines, making entry convenient for working professionals. Unique features include Project LaunchBox™, which supplies essential technological resources, and potential financial support through the Momentum Scholarship. Designed for aspiring digital marketers, the program prepares graduates to navigate complex contemporary marketing landscapes with practical, industry-relevant skills.
- Online program
- Bachelor of Science
- No application deadlines
- Monthly start dates
- Includes Project LaunchBox™
- Financial aid available
- Momentum Scholarship up to $30,000
- Covers SEO, advertising, email marketing
- Marketing law included
- Accelerated schedule
Bachelor's - Sports Marketing & Media Bachelor's
Online Learning - Visit Website
Full Sail University's Sports Marketing & Media Bachelor's degree delivers an immersive online experience focusing on strategic content creation and marketing within sports industries. Students engage with comprehensive coursework covering mobile technology, content distribution, social media methods, and sponsorship strategies. The program emphasizes real-world project-based learning, enabling students to develop strategic proposals reflecting professional expectations. With Project LaunchBox™ technology package and potential scholarship opportunities like the Academic Advantage Scholarship, students receive robust support. Flexible monthly starts and no traditional application deadlines enhance accessibility for diverse learners seeking specialized sports marketing expertise.
- Bachelor of Science degree
- Available online and on-campus
- Project LaunchBox™ included
- Financial aid available
- Scholarships up to $15,000
- Focus on sports marketing
- Real-world project-based coursework
- Courses on social media methods
- Sports events and entertainment focus
- Sponsorship strategies covered
Bachelor's - Entertainment Business Bachelor's
Online Learning - Visit Website
Full Sail University's online Entertainment Business Bachelor's program equips students with specialized business management skills tailored specifically to entertainment industries. The curriculum comprehensively covers global media management, marketing strategies, event coordination, and professional selling techniques. Students benefit from an accelerated schedule, monthly start dates, and Project LaunchBox™, which provides technological resources like an Apple MacBook and Adobe Creative Cloud. Qualified students might access substantial scholarship opportunities, including up to $30,000 through the Momentum Scholarship. The program's industry-focused approach prepares graduates for dynamic entertainment business careers with practical, cutting-edge knowledge.
- Online and campus options.
- Bachelor of Science degree.
- Project LaunchBox™ included.
- Up to $30,000 scholarships.
- No traditional deadlines.
- Accelerated program pace.
- Covers all program costs.
- Monthly start dates.
- Apple MacBook provided.
- Adobe Creative Cloud access.
Regent University
Virginia Beach, VA - Private 4-year - regent.edu
Bachelor's - B.S. in Business - Marketing
Online Learning - Visit Website
Regent University's online B.S. in Business - Marketing equips students with comprehensive marketing expertise through a Christian-principled curriculum. The program delves into critical areas like consumer behavior, social media marketing, and public relations, preparing graduates for dynamic marketing management roles. Students explore strategic communication techniques while developing ethical decision-making skills. With flexible online learning, the 120+ credit hour program accommodates diverse student backgrounds. Admission requires unofficial transcripts and a government-issued ID, with financial aid options available. The curriculum emphasizes leadership, innovation, and practical application in the evolving marketing landscape.
- Online program
- Christian principles
- 120+ credit hours
- Focus on consumer behavior
- Social media marketing
- Public relations
- Ethical decision-making
- Strategic communication
- Flexible for all life stages
- Financial aid available
Bachelor's - Bachelor's Degree in Marketing, B.S.
Online Learning - Visit Website
Regent University's ACBSP-accredited online Bachelor of Science in Marketing provides a robust educational pathway for aspiring marketing professionals. The program comprehensively covers digital marketing strategies, consumer behavior, and advertising principles, preparing students for versatile career opportunities in brand management and social media marketing. Integrating a Christian worldview, the curriculum emphasizes ethical marketing practices and professional development. Students benefit from flexible online learning that allows balancing academic pursuits with personal commitments. Admission requires unofficial transcripts and FAFSA completion, offering accessible pathways for students seeking a comprehensive marketing education.
- ACBSP-accredited program
- Online learning flexibility
- Focus on digital marketing
- Christian worldview integration
- Prepares for diverse marketing careers
- Requires unofficial transcripts for admission
- FAFSA completion for financial aid
- Emphasis on ethical marketing practices
Bachelor's - B.S. in Professional Studies – Marketing
Online Learning - Visit Website
Regent University's online B.S. in Professional Studies – Marketing offers a dynamic program designed to cultivate multifaceted marketing professionals. The curriculum blends leadership, communication, and management skills with creative and data-driven marketing strategies. Students explore diverse domains including advertising, market research, and social media marketing, preparing for roles like Marketing Director and Public Relations Specialist. With transfer credit options and a Christian perspective, the program provides a flexible learning experience. The comprehensive approach integrates practical skills, strategic communication, and analytics training, empowering students to excel in the competitive marketing landscape.
- Online and on-campus options
- 120+ credit hours
- Flexible transfer credit
- Christian perspective
- Focus on advertising, promotion
- Market research included
- Public relations skills
- Social media strategies
- Leadership development
- Communication skills
National University
San Diego, CA - Private 4-year - nu.edu
Bachelor's - Bachelor of Science in Marketing
Online Learning - Visit Website
National University's online Bachelor of Science in Marketing provides a comprehensive pathway into the dynamic marketing landscape. Students gain expertise in strategic marketing, data analytics, and multi-platform campaign execution, preparing for diverse roles in advertising, public relations, and market research. The program offers remarkable flexibility with year-round enrollment and no application fee. Designed to cultivate leadership skills, the curriculum emphasizes real-world application and emerging marketing technologies. Ideal for working professionals and career changers, this online degree equips students with practical skills to navigate today's complex global marketplace. SAT or ACT entrance exams are standard admission requirements.
- Online program
- No application fee
- Year-round enrollment
- Focus on strategic marketing
- Emphasis on data analytics
- Multi-platform campaign execution
- Designed for flexibility
- Career in advertising
- Public relations focus
- Market research skills
Bachelor's - Bachelor of Business Administration in Marketing
Concentration: Marketing - Online Learning - Visit Website
National University's online Bachelor of Business Administration in Marketing delivers a robust curriculum focused on managerial frameworks and strategic decision-making. The program covers global marketing strategies, consumer behavior insights, and innovative business models across 4-week courses. Students explore comprehensive marketing principles with an emphasis on digital marketing and research methodologies. Admission requires foundational coursework in quantitative methods, economics, and accounting. Military-friendly and designed for flexibility, this program prepares graduates for diverse marketing careers in management, research, and digital strategy. Standard SAT or ACT entrance exams are part of the application process.
- Online program
- 4-week courses
- Year-round enrollment
- Focus on marketing management
- Global marketing strategies
- Consumer behavior insights
- Innovative business models
- Admission requirements specified
- Flexible for various life stages
- Prepares for diverse marketing careers
Bachelor's - Bachelor of Arts in Integrated Marketing Communications
Online & Campus Based - Visit Website
National University's Integrated Marketing Communications degree offers a hybrid learning experience bridging traditional and digital marketing strategies. This innovative program prepares students to create unified messaging across multiple platforms, targeting careers in marketing, advertising, and public relations. With no application fee and flexible online/in-person options, the degree accommodates diverse student backgrounds. The curriculum emphasizes comprehensive communication techniques, digital marketing strategies, and professional skill development. Transfer students are welcome, with access to an extensive alumni network and scholarship opportunities. Students can expect standard SAT or ACT entrance exam requirements for admission.
- Hybrid program format
- No application fee
- Flexible online/in-person options
- Year-round enrollment
- Prepares for diverse marketing careers
- Focus on digital marketing strategies
- Includes capstone project
- Transfer students welcome
- Access to 245K+ alumni network
- Scholarships available
Bachelor's - Bachelor of Arts in Management
Concentration: Marketing - Online Learning - Visit Website
National University's online Bachelor of Arts in Management with a Marketing concentration provides a comprehensive approach to organizational leadership and marketing expertise. The program combines ten foundational courses with six specialized marketing courses, covering consumer behavior, global marketing, and advanced advertising techniques. Students develop skills in marketing management, international marketing, and research methodologies through flexible 4-week courses. Year-round enrollment allows working professionals to advance their careers strategically. The curriculum requires specific foundational course completions and prepares graduates for diverse marketing roles. Standard SAT or ACT entrance exams are part of the application process.
- Online program
- Marketing concentration
- 4-week courses
- Year-round enrollment
- 10 foundational courses
- 6 concentration courses
- Covers consumer behavior
- Global marketing focus
- Advertising techniques
- Prepares for marketing roles
Franklin University
Columbus, OH - Private 4-year - franklin.edu
Bachelor's - B.S. in Marketing
Online Learning - Visit Website
Franklin University's online B.S. in Marketing offers a blend of creative and strategic marketing principles. This IACBE-accredited program covers marketing strategy, digital advertising, and consumer behavior. At $398 per credit hour, the 124-credit program offers a tuition guarantee. The program is flexible for working adults, accepting up to 76% transfer credits, with 6-week courses and multiple start dates. No entrance exam is required. This online program offers project-based learning taught by real-world practitioners.
- 100% online
- 6-week courses
- $398 per credit
- 76% max transfer credit
- IACBE accredited
- Multiple start dates
- Tuition guarantee
- 124 credit hours
- Project-based curriculum
- Real-world practitioners
Bachelor's - B.S. in Marketing
Concentration: digital marketing - Online Learning - Visit Website
Franklin University's online B.S. in Marketing, specializing in Digital Marketing, helps students master the strategic and creative aspects of online marketing. This 124-credit, IACBE-accredited program emphasizes digital marketing analytics, social media marketing, and consumer behavior. Priced at $398 per credit, the program has a tuition guarantee and allows up to 76% transfer credit. No entrance exam is required to apply. The flexible online format features 6-week courses, preparing students for careers in today's digital landscape.
- 100% online, 6-week courses
- 124 Credit Hours
- 76% Max Transfer Credit
- $398 Cost Per Credit
- IACBE Accredited
- Digital Marketing concentration
- Tuition Guarantee
- Project-Based Curriculum
- Real-World Practitioners
- Hybrid Skills
Bachelor's - B.S. in Marketing
Concentration: marketing strategy - Online Learning - Visit Website
Franklin University's online B.S. in Marketing, with a concentration in Marketing Strategy, develops well-rounded marketing professionals. This IACBE-accredited program combines creative thinking with strategic planning, focusing on digital marketing, market research, and consumer behavior. The 124-credit curriculum offers practical, project-based learning. At $398 per credit hour, the program includes a tuition guarantee and flexible 6-week courses. Up to 76% of transfer credits are accepted. No entrance exam is required for admission.
- 100% online
- 6-week courses
- IACBE accredited
- $398 per credit
- Max 76% transfer credit
- 124 credit hours
- Marketing strategy focus
- Digital marketing included
- Practical project-based learning
- Flexible start dates
What Is the BBA Marketing Concentration?
The BBA degree with a concentration in Marketing prepares students with the knowledge and skills necessary to excel in various marketing roles. The program emphasizes understanding consumer behavior, developing effective marketing strategies, and leveraging digital platforms to reach target audiences.
Other things to know about a Bachelor of Business Administration in Marketing program include:
- These programs cover marketing research, brand management, advertising, social media marketing, consumer psychology, and marketing analytics
- Students learn to identify customer needs and create and measure marketing campaigns’ effectiveness
- Ideal for individuals with strong communication skills, creativity, and an interest in consumer preferences and market trends
- Upon program completion, students are prepared for careers in marketing management, brand management, digital marketing, advertising, market research, and related fields
What Are the Admissions Requirements for an Online BBA Degree in Marketing?
Admissions requirements for a BBA degree in Marketing may vary from school to school. However, common prerequisites include:
- High school diploma or equivalent, with official transcripts
- Minimum grade point average (GPA), usually 3.0 or 3.5
- Standardized test scores such as the SAT or ACT
- Some universities may also consider coursework in mathematics, business, or communications as advantageous.
Prospective students with strong communication skills, creativity, and a passion for understanding consumer behavior and market trends may have an advantage during admissions. Relevant extracurricular activities, marketing internships, or a portfolio showcasing marketing-related projects can further enhance an application.
It is important to choose a program with proper BBA program accreditation, whether you choose an online or traditional in-person version.
What Classes Will I Take in an Online BBA Marketing Degree Program?
A Bachelor of Business Administration degree in marketing typically combines core business courses, general education requirements, and specialized marketing courses. Depending on the school chosen, the program generally requires approximately 120 to 130 credit hours.
Common courses taken in a BBA Marketing program may include:
- Principles of Marketing
- Marketing Research
- Consumer Behavior
- Brand Management
- Advertising and Promotion
- Digital Marketing Strategies
- Social Media Marketing
- Marketing Analytics
- Marketing Communications
- International Marketing
These courses give students a comprehensive understanding of marketing principles, strategies, and tools. Students learn to analyze market trends, conduct market research, develop marketing campaigns, manage brands, leverage digital platforms, and measure marketing performance.
EXPLORE MORE: Learn how you can find BBA Schools near you.
2026 Affordable Online BBA in Marketing Program Options
Lamar University |
|
|
Florida International University |
|
|
Arkansas State University |
|
|
2026 Fastest Online BBA in Marketing Program Options
University of Arkansas |
|
|
Arizona State University |
|
|
University of North Dakota |
|
|
Career Opportunities with a BBA Marketing Degree
A Marketing concentration opens up many BBA career opportunities in various industries. Graduates are prepared for market research, brand management, advertising, digital marketing, and strategic marketing planning roles. Potential career paths for BBA Marketing graduates include:
- Marketing Manager: Graduates can work as marketing managers, overseeing marketing campaigns, developing marketing strategies, and managing marketing teams.
- Market Research Analyst: Graduates can pursue careers as market research analysts, conducting research, analyzing data, and providing insights to inform marketing decisions.
- Brand Manager: Graduates can work as brand managers, developing and managing brand identity, positioning, and marketing initiatives.
- Digital Marketing Specialist: Graduates can work in digital marketing roles, leveraging digital channels, social media, and online advertising to reach target audiences and drive engagement.
Furthermore, a BBA Marketing degree can serve as a foundation for advanced degrees such as a Master of Science in Marketing or a Master of Business Administration (MBA) with a concentration in Marketing. These advanced degrees can further enhance career opportunities and provide access to higher-level leadership positions within the marketing field.
Online Bachelor of Business Administration in Marketing Program Listings
Please browse our list of programs to find a BBA in Marketing online program near you.
Jump to Your State Listings
Alabama
Alabama A & M University
Normal, AL 35762
(256) 372-5000
University of West Alabama
- BBA in Marketing Online
Livingston, AL 35470
(205) 652-3400
Alaska
University of Alaska Anchorage
Anchorage, AK 99508
(907) 786-1800
Arkansas
University of Arkansas-Fort Smith
- BBA - Marketing Online
Fort Smith, AR 72913-3649
(479) 788-7000
University of Central Arkansas
- Marketing (BBA) Campus
Conway, AR 72035-0001
(501) 450-5000
Colorado
University of Northern Colorado
Greeley, CO 80639
(970) 351-1890
Florida
Florida International University
- BBA in Marketing Online
Miami, FL 33199
(305) 348-2000
University of Miami
- Marketing, BBA Campus
Coral Gables, FL 33146
(305) 284-2211
Georgia
Dalton State College
- Multiple BBA Concentrations Campus
Dalton, GA
Georgia State University
- Marketing, B.B.A. Online
Atlanta, GA 30303-3083
(404) 413-2000
University of North Georgia
- Marketing (B.B.A.) Campus
Dahlonega, GA 30597
(706) 864-1400
Valdosta State University
- BBA Marketing Campus
Valdosta, GA 31698
(229) 333-5800
Illinois
Loyola University Chicago
- BBA in Marketing Campus
Chicago, IL 60660
(773) 274-3000
Kansas
Fort Hays State University
Hays, KS 67601-4099
(785) 628-4000
Kentucky
Eastern Kentucky University
Richmond, KY 40475-3102
(859) 622-1000
Michigan
Davenport University
- BBA in Marketing Online
Grand Rapids, MI 49512-9396
(616) 698-7111
University of Michigan-Flint
- BBA in Marketing Online
Flint, MI 48502-1950
(810) 762-3000
New Mexico
New Mexico State University-Main Campus
Las Cruces, NM 88003-8001
(575) 646-0111
Oklahoma
Southeastern Oklahoma State University
- BBA in Marketing Online
, OK
University of Oklahoma-Norman Campus
- BBA in Marketing Campus
Norman, OK 73019-3072
(405) 325-0311
Oregon
University of Portland
- Marketing, BBA Campus
Portland, OR 97203-5798
(503) 943-8000
Texas
Houston Christian University
- BBA in Marketing Campus
, TX
Tarleton State University
- Marketing, B.B.A. Online
Stephenville, TX 76401-0000
(254) 968-9000
Texas A & M University-Commerce
- Marketing (BBA) Online
Commerce, TX 75429-3011
(888) 868-2682
Texas A & M University-Corpus Christi
- Marketing, BBA Online
Corpus Christi, TX 78412-5503
(361) 825-5700
Texas A&M University - Central Texas
, TX
Texas Southern University
- BBA in Marketing Campus
, TX
Texas State University
- BBA in Marketing Campus
San Marcos, TX 78666
(512) 245-2111
The University of Texas Permian Basin
Odessa, TX 79762-0001
(432) 552-2020
The University of Texas Rio Grande Valley
Edinburg, TX 78539-2999
(956) 665-2011
The University of Texas at Arlington
Arlington, TX 76013
(817) 272-2011
The University of Texas at Austin
- BBA in Marketing Campus
Austin, TX 78705
(512) 471-3434
The University of Texas at Tyler
- Marketing BBA Campus
Tyler, TX 75799-6699
(903) 566-7000
University of Houston-Downtown
- BBA in Marketing Campus
Houston, TX 77002-1014
(713) 221-8000
University of North Texas
- B.B.A. in Marketing Campus
Denton, TX 76203-1277
(940) 565-2000
West Texas A&M University
- B.B.A. - Marketing Online
, TX
Washington
Howard University
- BBA in Marketing Campus
Washington, WA 20059
(202) 806-6100
Are we missing your school's program or need to update information listed? Please contact us so we can make the necessary changes.